Wow, this is a loaded question. What's not to love. I love IBC because of how it was discovered through Nelson's financial struggles. I love IBC because it puts the power back in the hands of the individual. I love IBC because it works and you don't have to be rich to get started. This process isn't reserved for a certain type of individual or a small class of people. Although I could say so much more, I'll say I love IBC because it is a choice to implement this process it isn't a result of a societal norm and IBC has you evaluate and question everything you've been told about money. IBC fosters an environment or community that THINKS!